The dominance of digital advertising has not stopped major brands from showcasing products the old-fashioned way — through print catalog mailings.
According to the Direct Marketing Association, marketers mailed 11.9 billion catalogs in 2013, the first uptick in years. Elizabeth Holmes of The Wall Street Journal found that catalogs have not only survived, but “play a crucial creative role in modern e-commerce.”
Read the full article in the May 2014 issue of Link, a USPS Newsletter.