The dominance of digital advertising has not stopped major brands from showcasing products the old-fashioned way — through print catalog mailings.

According to the Direct Marketing Association, marketers mailed 11.9 billion catalogs in 2013, the first uptick in years. Elizabeth Holmes of The Wall Street Journal found that catalogs have not only survived, but “play a crucial creative role in modern e-commerce.”

Read the full article in the May 2014 issue of Link, a USPS Newsletter.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.