The Strategic Importance of Supply Chains

The CEP group is excited to announce the recent publication of Christopher Myers’ latest professional work, “Marketing in The 21st Century: The Path Forward”, ISBN 9798218049997. Marketing has never faced a more challenging environment than today’s perfect storm of geopolitical crises, global pandemics, and massive climate disruption. Myers brings together a diverse cadre of industry professionals to deliver a broad range of highly insightful and timely discussions on the current challenges and future tends Marketing faces going forward. And we are honored to be included in his work with our perspective on the strategic role of Supply Chains (Chapter 9) –